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First, Break All the Rules offers specific techniques for helping people perform better on the job. Buckingham and Coffman outline "four keys" to becoming an excellent manager: finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent-not just knowledge and skills. The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place." In seven chapters, the two consultants for the Gallup Organisation debunk some dearly held notions about management, such as "treat people as you like to be treated" "people are capable of almost anything" and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently.